Shorts are discoverable but low RPM. Use them to test hooks and topics, then expand winners into long‑form tutorials. Your first 1,000 true fans usually come from longer content.
Publish one long video weekly and 3–5 Shorts that feed into it. Use the same title angle so viewers connect the dots.
As analytics improve, make “sequels” to any video with strong retention in the first 30 seconds.
Recommended creator tools (Canada):
- USB Mic: FIFINE K669B — clear voice for calls and videos.
- 10″ Ring Light — fast way to fix lighting.
- 60″ Phone Tripod — stable framing + remote.
